Identifying a Standpoint & Support
As my generation of teenagers and young adults grow, so does the material world among us. We are offered with an increasingly higher number of “branded” everyday things today, than we ever have been before. Our desires are not that of a simple everyday object. We do not seek for cheap and economical products but would rather pursue the likes of an expensive branded trademark. My research will include the psychology of teenagers when buying and selling, in order to discover how simple everyday things need to be “labelled” to bring satisfaction to this day and age. I will argue that in looking at my generation’s needs, rather than wants, expensive and branded everyday things are requirements in this generation. Beginning with Alissa Quart’s book Branded: The Buying and Selling of Teenagers, this study will provide me an overview of the “brand” design movement critiquing the initial periods when trademarks evolved.
I nominate Design Sociology and Anthropology - Youth as my intersecting theme as I feel that the evolution of the trademarks on everyday design has influenced the behavior of teenagers and young adults to this day. The initial texts I will use for this is Creating Powerful Brands by Leslie de Chernatony and Quart’s Branded: The Buying and Selling of Teenagers.
Oxford, UK: Butterworth-Heinemann. Retrieved from
http://books.google.co.nz/bookshl=en&lr=&id=TGb6c2oKqXIC&oi=fnd&pg=PR13&dq=teenagers+and+branded+labels&ots=2elGEmoyCI&sig=eda4SZyaVl9EYqyTAQoDZRVAT0Y#v=onepage&q=teenagers%20and%20branded%20labels&f=false
New York, NY: Basic Books. Retrieved from
http://books.google.co.nz/bookshl=en&lr=&id=TGb6c2oKqXIC&oi=fnd&pg=PR13&dq=teenagers+and+branded+labels&ots=2elGEmoyCI&sig=eda4SZyaVl9EYqyTAQoDZRVAT0Y#v=onepage&q=teenagers%20and%20branded%20labels&f=false
No comments:
Post a Comment